The first LOV drop is based on the story of my grandparents.
My grandmother came from Germany. My grandfather from the Netherlands. They met in a bar. Which sounds pretty simple, but apparently that was enough to start a whole story.
After that, it wasn’t just seeing each other whenever they felt like it. Back then, staying in touch wasn’t as easy as sending a “you up?” at 01:43. If you wanted to see someone, you had to make a plan. Or take the road.
My grandparents first met in a bar, so for the shoot I brought them back to that setting. Only this time, they were wearing the clothes inspired by their own story.
Side note: My grandpa was actually already seeing someone else when he met my grandma. Not his best move, let’s be honest. But he still says my grandma was way prettier, so apparently that was enough to change the whole story.
My grandparents first met in a bar, so for the shoot I brought them back to that setting. Only this time, they were wearing the clothes inspired by their own story.
Side note: My grandpa was actually already seeing someone else when he met my grandma. Not his best move, let’s be honest. But he still says my grandma was way prettier, so apparently that was enough to change the whole story.
The hoodie is built around those roads.
A dotted road starts on the right sleeve, moves across the hoodie and ends at the LOV logo. Behind the logo is a handwritten E, written by my grandma herself. Together, it turns LOV into LOVE. So the road literally ends in love.
That road stands for all the distance they crossed for each other. My grandma hitchhiking from Germany to the Netherlands at sixteen, because she didn’t always have a car or money for fuel. My grandparents secretly driving to Italy at seventeen, after telling their parents they were only going somewhere nearby in Germany. No phone. No Google Maps. Just a paper map, a car, and way too much confidence.
The hoodie is built around those roads.
A dotted road starts on the right sleeve, moves across the hoodie and ends at the LOV logo. Behind the logo is a handwritten E, written by my grandma herself. Together, it turns LOV into LOVE. So the road literally ends in love.
That road stands for all the distance they crossed for each other. My grandma hitchhiking from Germany to the Netherlands at sixteen, because she didn’t always have a car or money for fuel. My grandparents secretly driving to Italy at seventeen, after telling their parents they were only going somewhere nearby in Germany. No phone. No Google Maps. Just a paper map, a car, and way too much confidence.
The T-shirt is about contact and time.
The design shows an old telephone, but instead of a dial, there’s a clock. The phone stands for how different contact used to be. Back then, staying in touch wasn’t as easy as sending a “you up?” at 01:43. Calling someone meant something. Hearing someone’s voice was not just another notification.
The clock comes from something my grandma said in the interview: time moves fast, so do what you actually like. Listen to people, of course, but don’t forget to listen to yourself too.
That is what this drop is about. Roads taken for love. Time passing way too quickly. And the reminder that maybe we should stop waiting for the perfect moment all the time.
Sometimes you just have to go.
The T-shirt is about contact and time.
The design shows an old telephone, but instead of a dial, there’s a clock. The phone stands for how different contact used to be. Back then, staying in touch wasn’t as easy as sending a “you up?” at 01:43. Calling someone meant something. Hearing someone’s voice was not just another notification.
The clock comes from something my grandma said in the interview: time moves fast, so do what you actually like. Listen to people, of course, but don’t forget to listen to yourself too.
That is what this drop is about. Roads taken for love. Time passing way too quickly. And the reminder that maybe we should stop waiting for the perfect moment all the time.
Sometimes you just have to go.
